Meta to Phase Out Onsite Checkout for Facebook and Instagram Shops

Meta is reversing course on its Shops strategy, announcing it will begin transitioning all Facebook and Instagram Shops to external website checkout starting June 2025. By the end of August, most merchants will be required to direct customers to their own websites to complete purchases, ending support for Meta-managed order processing, returns, and post-purchase tools. The shift affects ad reporting and shop features, with Shopify sellers temporarily losing order attribution during the transition. The move follows Meta's 2023 mandate requiring onsite checkout and may reflect efforts to cut costs and address regulatory scrutiny.