Meta emailed advertisers to announce new location fees designed to cover the costs of digital services taxes across six European countries. The policy takes effect on July 1 and applies a 2% to 5% surcharge on ad deliveries in Austria, France, Italy, Spain, Turkey, and the U.K. The company previously absorbed these costs but now shifts the financial burden directly to businesses buying ads on its platforms. Alphabet and Amazon currently charge similar fees in response to the regional tax levies.
