Meta introduced Muse Image, the first image-generation model from its Superintelligence Labs, which will power image generation in its Advantage+ ad creative tool within weeks. Muse Image uses agentic visual reasoning to interpret full creative briefs rather than keywords, producing on-brand ad variations while swapping styles and adjusting elements with fewer iterations. Room restyling, a new Meta AI Shopping feature, also runs on the model, letting shoppers upload a photo of their space so Meta AI can place businesses' catalog products into their actual room. Performance claims and advertiser testimonials cited for the tool come from Meta's own promotional announcement.
