Loblaw partners with Google to launch AI shopping in Canada

by | Feb 20, 2026 | Latest E-commerce News & Updates

Loblaw, Canada’s largest retailer, announced a collaboration with Google to allow customers to shop for products directly through conversational AI. The company is becoming the first major retailer in the country to integrate health, beauty, and apparel purchasing into Google Search and the Gemini app. Executives stated that the grocery giant is also scaling its use of the Vertex AI platform to optimize merchandising and supply chain operations.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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