Klarna, the Swedish BNPL company, is launching high-yield US savings accounts with a starting annual percentage yield (APY) of 3.28%, FDIC-insured through a partnership with WebBank and aimed at letting its existing spending customers save inside the same app. The rate is competitive but not market-leading, trailing Marcus by Goldman Sachs at 3.4% and SoFi at up to 3.8%, so Klarna's pitch is the integration rather than the yield, the same one-app flywheel European neobanks like Revolut have chased. The move marks a strategic shift from lending toward gathering deposits, which is cheaper than funding its loan book on wholesale markets and creates stickier customers, though Klarna itself doesn't hold a US banking license, the deposits sit at WebBank, and the 3.28% is a starting rate that can change at any time.
