Google confirmed it has begun a small test of healthcare-related ads in AI Mode, with Google Ads Liaison Ginny Marvin disclosing the move in response to a question on LinkedIn. The test runs in the U.S. for English-language queries across both AI Mode and AI Overviews, with Performance Max, AI Max with search-terms matching, Shopping, and broad match campaigns all eligible to serve. Marvin noted the first iteration is limited to creatives that don't use pinning or text disclaimers. The test marks an early step into a sensitive advertising category for Google's AI-driven search products, coming as rivals like OpenAI keep ads away from health topics in their own chatbot ad offerings.
