Google's AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago, according to new research from marketing platform Ahrefs, which analyzed 300,000 keywords using Google Search Console data and compared click-through rates from December 2023 (before AI Overviews) to December 2025. The impact extends beyond the top position, with pages in position two losing about half of their clicks and pages ranking tenth seeing drops of nearly 20%, suggesting the entire first page of search results is affected. “Search is becoming zero-click, which means people's questions are answered directly on Google's search results page, without a need to click any link,” said Ryan Law, Director of Content Marketing at Ahrefs.
