Google introduced three agentic safety features in Ads Advisor that automate policy compliance and account security tasks that previously required manual effort, including proactive scanning for policy violations with a clear path to resolution, real-time policy reviews as marketers create and edit campaigns, and daily security monitoring that flags issues like dormant users and suspicious domains with personalized recommendations served in a dashboard. The certification process is also being automated, with Google saying Ads Advisor will soon be able to grant instant certifications or guide one-click applications based on a company’s industry, location, and need, turning what previously took weeks of paperwork into near-instant approvals. The features are part of Google’s broader push to reduce administrative burden on advertisers so they can focus on campaign performance rather than compliance management.
