eBay Launches U.S. Livestream Shopping Tour Amid Ongoing Struggles

eBay is launching a new Livestream Shopping Tour with in-person and streaming events across the U.S., aiming to revive its long-touted but underperforming eBay Live platform. The tour will feature pop-ups at hobby shops, conventions, and trade nights through 2025, targeting the Enthusiast Buyer segment. While eBay frames the move as community-focused, critics note the strategy rehashes past efforts that generated more hype than lasting growth. Persistent technical issues, slow rollout, and competition from rivals like Whatnot continue to challenge eBay’s livestream ambitions.