E-commerce Predictions 2025

“BigCommerce gets acquired.”

In October 2024, BigCommerce appointed Travis Hess, who had been serving as the company's president since May, as its new CEO. Hesss succeeded Brent Bellm, who served in the position since 2015 and saw the company through its IPO. 

Hess previously held senior leadership roles at Accenture, where he led the firm's D2C commerce offering and go-to-market strategy. He has also served on partner advisory boards for Shopify, Klaviyo, SAP/Hybris, and Rackspace.

Prior to his time at Accenture, Hess was VP of The Stable, an omnichannel commerce agency that was acquired by Accenture, and before that, CEO of BVA, a Shopify agency, which was acquired by The Stable in 2021. 

See the pattern here? Everywhere Travis Hess works gets acquired!

Perhaps the leadership shakeup at BigCommerce is in preparation for the company's sale, as Hess comes with tremendous experience leading companies through an acquisition.

Paul E. Drecksler, Editor of Shopifreaks

“Online merchants’ struggle to contain the cost and disruption of returns will intensify.”

As we move from the 2024 holiday season to the 2025 holiday-gift-return season, look for more of the mind-boggling contradiction of some retailers announcing they will charge for returns while others announce they are reversing their decisions to charge for returns.

As 2024 closes out, expect new ideas around returns to capture more attention as the industry searches for a way to tame the cost of returns, including fraudulent and abusive returns, which Signifyd data shows have doubled as a portion of all online returns between 2023 and 2024.

Mike Cassidy, Head of Storytelling, Signifyd (Blog Post)

“In 2025, we think shopping will be less about transactions and more about boosting your engagement with shoppers.”

In fact, 28% of shoppers say the primary reason to shop in stores is to enjoy the experience.

Unified commerce, which blends online and offline channels to create a fun and functional shopping journey, will drive this evolution. More enjoyable retail experiences will be fueled by personalized shopping agents and in-store media opportunities that engage and entertain, along with loyalty programs that turn shopping into a game. And we think we’ll see retailers getting more creative with new tactics aimed at winning the hearts and wallets of Gen Z. So let’s get on with it.

Michelle Grant, Director, Strategy & Insights, Salesforce (Blog Post)

“In 2025, the most successful brands won’t just work with creators—they’ll grow alongside them.”

Gone are the days of one-off campaigns. The future is about long-term collaborations that build trust, loyalty, and authentic connections with audiences. When brands invest in creators as partners—not just promoters—they unlock the magic of true community building.

Let’s move beyond transactional campaigns and embrace a future where creators are collaborators, innovators, and community builders. Together, we can create something bigger than marketing—we can create loyalty that lasts.

Frank David Carvalho, CMO, Foap (LinkedIn)

“The role of data harmonization will become even greater as merchants will prioritize the seamless integration of accurate and up-to-date product information, inventory, and pricing across the phigital (physical + digital) shelf.“

This harmonization will be the backbone of global scalability, enabling businesses to maintain a cohesive customer experience while expanding across regions and channels.

At the same time, the emphasis on real-time data handshakes between merchants and platforms will become paramount. Retailers will seek partnerships with platforms that offer instantaneous insights into product catalogs, pricing, inventory, and order management. Programs like Local Inventory Ads and instant commerce offerings such as Amazon Today will flourish, providing consumers with the fastest and most precise data-driven shopping experiences.

Sharon Gee, SVP/GM of Omnichannel, BigCommerce

“90% of average media buyers will fail in 2025”

Although it’s become easier to TURN ON ads…

It’s become harder to RUN ads…

More media buyers = more competitiveness = smaller % win.

Rob Sloan, Head of Growth, Fueld (LinkedIn)

“B2B brands grow a personality.”

People are craving authenticity and originality, fueling the rise of the *people* behind the *brand*. Tapping into this requires being willing to take risks and capture attention — “safe” & “boring” don't do that. (Although you might not need to go as far as posting a cease-and-desist letter.)

Kyle Poyar, Co-Founder, Growth Unhinged (LinkedIn)

“Amazon Prime Video will look to see just how far it can push viewers with ads before they either cancel or upgrade to an ad-free experience (which I'm confident will also go up in price next year).”

Amazon already announced earlier in 2024 that it will be offering more Prime Video ad slots to advertisers next year as the company “ramps up” its ad load “a little bit more” — but no-one knows exactly what that means, which gives Amazon a lot of wiggle room.

Amazon also confirmed that it will be adding shoppable ads to Prime Video next year, which will include carousel ads, pause ads, and brand trivia ads. 

In January, when Amazon launched Prime Video's ad tier, subscribers would see two to three-and-a-half minutes of ads per hour (which is increasing), and never in the middle of content (which is changing).

Amazon says that Prime Video has 200M monthly viewers and that subscriber count hasn't dropped significantly since it added ads. That means only one thing — Amazon Prime Video is going to turn into a cesspool of ads by the end of 2025.

Amazon is going to push ads as far as they can next year, while encouraging show creators to come up with content that caters to their new ad slots. It'll be bad. 

Paul E. Drecksler, Editor of Shopifreaks

“6 months until there is a $1,000/month ChatGPT plan”

(I will be a subscriber)

Matt Schlicht, CEO, OctaneAI (X)

“I expect consolidation in B2B focused e-commerce agencies and B2B commerce platforms in 2025.”

I expect there to be consolidation in B2B focused e-commerce agencies and B2B commerce platforms in 2025. In fact, we have already started to see this with Zaelab’s recent acquisition of Trellis. I envision at least one B2B-focused commerce platform to be acquired in 2025 and one agency merger/acquisition during the same period.

Jason Greenwood, Founder, Greenwood Consulting (Hokodos)

“Social live shopping is about to be the buzzword of 2025.“

This is a massive opportunity for so many, please get educated on Whatnot, Fanatics Live, eBay Live, and TikTok shop, the opportunities are outrageous.

If you own a retail store of any kind, you must add it to your arsenal.

Gary Vaynerchuk, CEO, VaynerX (LinkedIn)

“2025 will be the year that brands bet big on community.”

We’re about to be flooded with AI-generated content — even down to influencer videos — which will put a premium on authentic interaction. And we're just coming out of a bitter and contentious election cycle, so coming together in communities will feel even more important.

I predict we’ll see an explosion of brand-led digital communities, IRL events, VIP focus groups, and more. I imagine many of them will be tied to social impact causes as well — think volunteering outings organized by brands.

I hope 2025 will be the year we come together more, instead of focusing on what keeps us apart. And I think brands who architect this shift will reap the rewards in customer loyalty, lifetime value, and word of mouth.

Jenna Crane, VP of Marketing, Triple Whale (Blog Post)

“SEO in 2025 is going to be unrecognizable. “

Platforms like SearchGPT are creating a better search experience—and they’re growing fast. Optimizing for AI search is the next SEO battleground.

By Q3 2025, Google’s AI search answers will be stronger, taking traffic from informational queries. Shift focus to bottom-funnel keywords and CRO.

Matt Diggity, CEO, Diggity Marketing (LinkedIn)

“With the high likelihood of heavy tariffs on imports taking effect in 2025, the consumer base should expect to see price inflation to match.”

Inflation leads consumers to buy smart rather than buy by impulse. With consumers being more price conscious and analyzing purchases to ensure they are making the right decisions, artificial intelligence (AI) will come into play heavily as it caters the shopping experience to a consumer's needs.

Amazon has begun leaning into AI on their consumer platforms, making AI generated shopping lists based on a consumers purchase history and aggregating key insights from reviews to make a consumer's decision easier. Amazon’s Rufus was just announced this year and is constantly being iterated on, using generative AI to enable consumers to ask specific questions and be given direct responses.

As the tech learns more, this could be a play for the price conscious consumer to ask “what is the best deal on cordless vacuums today?” or “when is the best time to buy a TV on Amazon?” to help guide their purchase decisions.”

Jessica Sunderland, Director, Amazon Business Unit Lead, Kepler (Blog Post)

“Amazon and Walmart will manage more than 50% of their own freight transportation, including last-mile delivery, making them nearly independent from UPS, FedEx, and USPS.“

Last year, at GeekSeller, we decided not to invest in other marketplaces beyond Walmart and Amazon, and this strategy has paid off. My prediction for 2024 was, “There will be no other major marketplace in the U.S. that can challenge the dominance of Walmart, Amazon, or eBay.” I still stand by this but am removing eBay from the focus list and concentrating solely on Amazon and Walmart. We have not seen much demand for other integrations. We could consider investing in TikTok, but the future of this platform in the U.S. and globally remains uncertain, so we are hesitant to move forward with it.

What does 2025 look like? We see Amazon and Walmart dominating not only in e-commerce but also in warehousing (including robotics) and logistics, becoming increasingly independent from traditional shipping carriers. In my area (Austin, TX), I now see as many Amazon Logistics and Walmart delivery trucks as I do UPS and FedEx trucks. Amazon continues to innovate in logistics, with constant news of advancements, while other logistics companies seem to be falling behind.

I would not be surprised if, in 2025, Amazon or Walmart attempts to acquire logistics companies, perhaps even FedEx or UPS. Controlling the delivery process to the doorstep is crucial for these two marketplaces to ensure they have full control over the purchasing experience.

Daniel Sodkiewicz, Co-Founder, GeekSeller

“I expect Amazon to grow investment in their European business outside of the EU5 to accelerate and to gain the customer base.”

The size of the prize is smaller, however it’s very significant considering the slowdown in large European countries. I would look into the Benelux (biggest EU ecom market after EU5 & Poland) market attacking Bol. Leadership. 

Mikael Brakker, E-Commerce Director, L'Oréal

“Small businesses embracing AI will drive GDP growth.”

AI will make up a rising share of global gross domestic product (GDP) growth. This will come, in part, from the next generation of autonomous systems—such as self-driving cars and drones—as well as from accounting, machinery inspection, contact center operations, and translation services. According to the International Data Corporation (IDC), AI-based technologies will provide a cumulative economic impact of $19.9 trillion through 2030 and will account for 3.5% of world GDP.

Small businesses represent 43% of the United States’ GDP. Since AI provides an opportunity to scale output with fewer resources, those who adopt AI can expect to be part of this anticipated GDP growth. Already, 23% of US small businesses use an AI platform, according to the US Chamber of Commerce, and 82% of them agree that AI has increased efficiency—leading to future growth.

Shopify (Blog Post)

“Traditional ads are out. Educational content is in.”

Gen Z and Millennials are tuning out the flashy ads and are craving value-driven content.

According to some studies, more than 80% of consumers prefer brands offering educational content. Establish authentic, value-driven creator partnerships to build deeper connections between your product and the end consumer.

Did you know that educational videos on TikTok have 54% higher completion rates? That means that people are more likely to finish videos that teach instead of tell.

Consumers recognize when they're being sold to – They're more likely to ignore traditional promotional content. The brands that embrace this shift will thrive in 2025 and beyond.

Zohaib Rattu, VP of Growth, Social Snowball (LinkedIn)

“APA will overtake RPA in 2025.“

It feels like in 2025, Robotic Process Automation (which used classic machine learning techniques to have bots use/control software applications to get work done) will be overtaken by Agentic Process Automation.

Agents will be able to use software like a human, allowing for a broad set of automation use cases to be supported.

We're already seeing fast development in this area with announcements from major tech companies just in the past few months.

Dharmesh Shah, Founder, HubSpot (LinkedIn)

“B2B Will Leapfrog Legacy Technology”

There’s long been a perception that B2B companies lag behind B2C ecommerce in adopting modern technology, but that oversimplifies things. B2B sales are typically more complex, with intricate product assortments, longer cycles, and multiple decision-makers. The issue hasn’t necessarily been reluctance to adopt new tech, but rather a lack of flexible solutions that can handle these complexities.

However, SaaS platforms are evolving to meet these challenges by improving the flexibility of their data models, ingestion speeds, and merchandising interfaces. This gives B2B companies control that was once reserved for simpler B2C product lines. These advancements, coupled with millennial decision-makers pushing for efficiency, personalization, and self-service, are driving real change in the B2B space.

Peter Curran, GM of Commerce at Coveo (Blog Post)

“The Great AI Embarrassment”

There will be 1 great AI embarrassment this year that sets adoption back a couple years, but it will be necessary for the space to evolve.

All I’m hearing from entrepreneurs is how useful and excited they are about AI. 2025 is the year it gets meaningfully rolled out in their bizs.

I do believe AI is getting to the point where it can be productive and useful. Kind of like a jr. employee that learns quickly with a lot of training.

That confidence will translate to bigger brands using it, which always ends up in some sort of gaffe for that brand. The AI will hallucinate or do something that significantly harms perception.

The media will pick it up and have a field day with it. (They need something to talk about after the Jaguar rebrand.) And it will shame every team into being incredibly cautious about using “AI” in anything.

These happen once every tech wave.

Jeremy Horowitz, Managing Partner, Because Ventures (LinkedIn)

“Everything will become commercialised.”

TikTok, Instagram shop, Amazon vs Google — ecomm will be having a big old battle when it comes to converting customers.

Google and websites will become a conversion channel but will struggle to compete with “one click” journeys like Amazon / TikTok shop.

Ryan McNamara, Head of Operations, Rise at Seven (LinkedIn)

“Blue links will die on [Google] mobile.”

There will be links to content, but it won't look the same. Expect continued investment in content blocks that aggregate different types of media vs. a title tag and a meta description. Your brand will have less real estate, but will be part of a more holistic answer and experience. This also means less organic traffic for your brand in 2025 than 2024.

Joe Baugnet, Owner, Native Oak Digital (LinkedIn)

“Building brand recognition will be crucial to ranking high on SERPs.“

Real brands will dominate. Branded search volume, traffic diversity, and backlinks will play major roles here.

Aman Chopra, SEO Lead, Stallion Express (LinkedIn)

“The brands that create and deliver frictionless, personalized experiences to their customers, expanding across any and every touchpoint, will win.“

In 2025, brands will prioritize merging content and commerce strategies to turn every digital touchpoint into an opportunity for transaction. Whether through product information, digital catalogs, social media, or even vending machines, every interaction will drive sales. This shift is fueled by consumer demand for seamless, frictionless buying journeys where inspiration, product discovery, and purchase options exist across platforms.

Kayla Bryant, Global Marketing Programs Director, Sitecore (Blog Post)

“𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐝𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞 𝐢𝐧 𝐬𝐞𝐚𝐫𝐜𝐡 𝐰𝐢𝐥𝐥 𝐜𝐫𝐮𝐦𝐛𝐥𝐞 𝐛𝐲 𝟐𝟎%.”

Thanks to OpenAI’s conversational search and TikTok's momentum as a Gen Z search tool, Google’s once-unshakable grip on search will falter. Traditional SEM/SEO strategies will require a massive overhaul in approach. Google CPC's will come down in an effort to stay competitive.

Neal Goyal, VP of Strategic Sales, Disco (LinkedIn)

“Ecommerce payments will continue to be characterized by frictionless and highly personalized experiences.”

Consumers will increasingly demand “invisible” payment methods, similar to the seamless transactions seen when exiting an Uber. Mobile wallets such as ApplePay will continue to gain popularity, offering speed and convenience that enhance the checkout process.

2025 will also see advanced AI and machine learning play a pivotal role in making the checkout experience more seamless. Generative AI will be used to personalize payment options, predicting which method a customer is most likely to use and presenting it as the top choice during checkout. This level of personalization will not only improve the user experience but also increase conversion rates.

Additionally, AI-driven fraud detection and prevention tools will become more sophisticated. Companies like Signifyd will leverage AI to distinguish between legitimate and fraudulent transactions more accurately, reducing the risk of declining valid purchases. This will help merchants protect their revenue while maintaining a smooth shopping experience for customers.

Michaela Weber, SVP, GM of Payments, BigCommerce

“Partnerships and collabs reemerge as a superhighway to loyalty amplification and growth”

Partnerships will become increasingly vital in loyalty programs, creating opportunities for both brands and customers alike. In 2025, cross-industry collaborations will flourish as brands team up to deliver enhanced value. Ride-sharing services and hotels are already joining forces with credit card companies, and we see increasing opportunities for seamless point earning and redemption across platforms.  

As partnerships between grocery chains, streaming services, and fitness brands enable members to earn points through daily activities and maintain more consistent engagement, brands will leverage loyalty programs as true lifestyle-integrated experiences.   

Many brands will look toward successful subscription-based loyalty models, like Amazon Prime and Walmart+, which integrate multiple partner brands and offer exclusive benefits to members.  

Cindy Roseland, SVP Loyalty & CRM, Phaedon (Blog Post)

“Corporate Bitcoin Treasuries Expand”

Expect at least five Fortune 500 companies to allocate over 5% of their reserves to Bitcoin, creating a ripple effect that stabilizes crypto markets and fuels mainstream adoption.

Sandy Carter, COO, Unstoppable Domains (LinkedIn)

“Amazon's active seller base is approaching 1.9 million globally, with Chinese sellers commanding 40% of the overall market share. I predict Shopify will eventually mirror this pattern.”

Just looking at some fascinating Amazon seller statistics: their active seller base is approaching 1.9 million globally, with Chinese sellers commanding 40% of the overall market share. In some marketplaces, this percentage soars even higher – reaching 58% and 51%.

Based on my observation of market dynamics, I predict Shopify will eventually mirror this pattern. The playbook that worked so well on Amazon – particularly the strong presence of Chinese sellers – is likely to repeat itself on independent Shopify stores.

Bo Liu, CEO, Channelwill (LinkedIn)

“More SaaS Products Are Coming”

We’re going to see a flood of SaaS products, tools that solve specific problems, platforms that cater to niche markets, and innovations that we didn’t think we needed until they arrive.

The challenge, of course, will be standing out. With so many players entering the scene, it’ll be all about who can truly deliver value and stay ahead of the curve. One thing’s for sure though, SaaS is only going to grow, and it’s going to grow fast.

Dev Team (LinkedIn)

“Automation will revolutionize the B2B ecommerce ecosystem, integrating every stage of the buyer lifecycle into a seamless online experience.”

Advanced AI-driven SaaS platforms will enable B2B brands to customize and integrate disparate systems across their technology stack, optimizing operational efficiencies and driving both margin and revenue growth.

Onboarding processes streamlined by automation will allow quick and efficient customer integration with minimal manual intervention. We'll see purchasing journeys enhanced through self-service portals that offer personalized recommendations, dynamic pricing, and comprehensive order management. Post-purchase, automation will extend to servicing and warranty management, enabling customers to request support, schedule maintenance, and process claims online.

This end-to-end automation will not only enhance the customer experience but also significantly reduce operational costs, allowing businesses to scale more effectively. B2B brands that embrace this transformation will gain a competitive edge, leveraging the power of automation to deliver superior service and drive sustainable growth in an increasingly sophisticated ecommerce landscape.

Lance Owide, General Manager of B2B, BigCommerce

“Human-Centric Data and Identity Control”

Despite technological advancements, the abuse of personal data and identity remains a persistent issue. The introduction of decentralized digital identity systems based on blockchain technology promises to empower individuals by transferring control of personal data from centralized databases to distributed ledgers. This transition is critical to safeguarding human rights and ensuring that technological progress aligns with humanity’s best interests.

The IoT will evolve into a transactional ecosystem, with machines securely transacting using crypto tokens like SEALCOIN. This innovation will enable the emergence of a machine economy, decentralizing machine payment systems and creating new opportunities for global economic integration.

Creus Moreira Carlos, CEO, WISeKey (LinkedIn)

“Retailers will increasingly view their stores as integral parts of their fulfillment networks.”

This trend will lead to a shift toward people-led, technology-powered operations. Warehouses will remain critical, but there will be growing adoption of buy-online-pickup-in-store (BOPIS) models and micro-fulfillment solutions that leverage inventory wherever it resides. Over the past decade, these concepts have generated significant buzz, and in 2025, we’ll see the deployment of effective solutions to execute these strategies.

Craig Moore, Solutions Expert, Körber Supply Chain (Blog Post)

“Next year will be the highest number of IPOs since 2021.“

Every company that has wanted to IPO in the past few years has just been biding their time for the market to turn and rates to drop (which they have).

In 2024, those same companies have all been putting out feelers for next year. I predict it's going to be a public money cash grab.

Paul E. Drecksler, Editor of Shopifreaks

“Shopify Collective Leads Anti-Amazon Movement”

Platforms like Canal, Carro (and soon Arrival) will empower DTC collaboration. Think curated “Shopify Collectives” where consumers browse connected brand ecosystems.

Cameron Gawley, Fractional CMO & Chief Growth Officer (LinkedIn)

“Gamified advertising is set to experience a revival in 2025, with in-app ads seamlessly integrating into platform experiences.”

This reflects a shift toward greater media efficiency, as underutilised channels like in-app, DOOH, and audio gain prominence, offering brands opportunities for meaningful engagement with less competition. At the same time, privacy updates on platforms like iOS and Android will push brands to adopt advanced contextual targeting solutions to maintain effectiveness while respecting user privacy.

Alex Still, Chief Commercial Officer, Verve (Blog Post)

“Some brands will seek to avoid AI completely, touting content that is human-made and ‘authentic.'”

Especially given the murky world of licensing assets, there might be a strong movement to skip the use of AI altogether for certain labels, projects, and campaigns. Consider the industry going back to shooting on film: an exaggeration, but not by much. This desire for authenticity could allow for some beautiful creative possibilities and problem solving.

Sophie Smith, Senior Producer, Journey World (Blog Post)

“TikTok gets relief in the courts and it takes at least a year for them to divest.”

They end up divesting to Walmart who pairs TikTok Shop with their marketplace and takes a serious chunk out of Amazon's market for milenials and gen Z and A.

Jordan West, CEO, Social Commerce Club (LinkedIn)

“The next frontier of AI is in agentic capabilities.”

While “AI assistants” currently work alongside users and need repeated prompting, consumers will start seeing them “evolve beyond simple conveniences and into true, personalized, advanced experiences that you rely on every day.”

For example, Hsiao said, people are using Google’s Gemini AI for more advanced tasks, such as practicing for job interviews with Gemini Live and debugging code with Gemini Advanced.

Sissie Hsiao, VP & GM of Gemini app and Speech at Google (Quartz)

“Positivity will rule in 2025”

For the last 8 years or so, it seemed like we were just waiting for the other shoe to drop. From Theranos to FTX, the tone around business and technology companies and those that lead them was highly critical and often unfair. It wasn’t always this way – there was a time when FAANG companies were largely seen as the most exciting companies in America, and new apps and services saw vocal support amongst the media. In 2025, I see more of a return to this style of reporting.

John O’Brien, Founder, SBS Comms (Blog Post)

“ByteDance releases an AI search engine next year (independent of TikTok).”

ByteDance released a web crawler called “Bytespider” sometime in April, according to research from Kasada that was confirmed by Dark Visitors. The bot quickly became one of the most aggressive scrapers on the Internet, scraping data at a rate that's as much as 25x of other major companies, including Google, Meta, Amazon, and OpenAI.

Bytespider, like OpenAI and Anthropic, does not respect robots.txt, which while not legally binding, is supposed to signal to scraper bots not to crawl certain pages.

Google has never been more vulnerable. AI is taking search from a webpage and embedding it into apps, social media, and messaging services. People are already using TikTok as a search tool, but oftentimes folks want information beyond videos. 

ByteDance is going to leverage its TikTok traffic, userbase, and advertising base to launch a separate independent Google-competitor next year, and it's going to be amazing. 

Paul E. Drecksler, Editor of Shopifreaks

“In 2025, newsrooms will start allocating marketing dollars to influencers at meaningful levels.”

Today influencers have what we have chased for years: large numbers of engaged followers. Do we have anything to offer that is particularly valuable for influencers? In most cases, probably not. That is why we are going to have to cough up real money if we want them to amplify our work.

Ariel Zirulnick, Journalism, Audience & Product Consultant (Blog Post)

“As ecommerce continues to innovate, cybercriminals will exploit new technologies and vulnerabilities.”

Generative AI, increasingly integrated into retail operations, will become a prime target for manipulation, with potential consequences like disrupted customer service and breached sensitive data. Third-party risk will also gain scrutiny, driven by regulatory demands for transparency, following breaches involving vendors that compromised payment information. Furthermore, identity-based attacks will surge, especially during high-traffic periods like holidays, as attackers employ sophisticated tactics to bypass MFA and hijack consumer accounts.

Dan Holden, Chief Information Security Officer, BigCommerce

“Tariffs will have little to no impact on inflation and inflation will actually start to decrease.”

People will move purchases around to keep prices low. The largest driver of inflation is energy costs. The tariffs to my knowledge don't effect energy nearly as much. Also, drill baby drill will overall energy prices down which will have the largest effect on inflation.

Henry Johnson, Founder, iziGift (Submission)

“2025 is going to be a challenging year for eCommerce.“

The past several Google Updates going back to the August 2024 update have been pretty bad for a lot of eCommerce businesses with people thinking the “next one” will fix things but things just seem to continue to get worse.

Google AI Overviews continue to grab more traffic that would have otherwise gone to eCommerce sites. And the easy wins or low hanging fruit like TikTok will continue to get more competitive.

This isn’t necessarily a negative things, things in the digital marketing and eCom space are always changing, but I do think everyone will have to be quick to adapt and will have to be much more well rounded marketers all over the space, you can’t just find your easy lane and reap rewards off that anymore in 2025.

John Frigo, SEO Lead, Best Price Nutrition (Submission)

“We will be able to purchase a product directly from a prompt thanks to AI.”

Specifically I believe Amazon will pull this off with Claude and Anthropic. How I see this happening? I will type “buy a black jacket ideal for a place thats snows, priced at less than $399, size is M, only articles with 4 star reviews and above.”

Alejandro Arellano, Strategic Account Manager, PrestaShop (Submission)