At its 2025 Elevate Global Commerce Summit in Miami Beach, commercetools introduced two new innovations designed to integrate AI into enterprise commerce systems without requiring replatforming.
#1) Commerce MCP (Model Context Protocol) transforms backend services like product catalogs, carts, pricing, promotions, and orders into in an agentic AI accessible format. It currently supports integration with major agent development frameworks including OpenAI's Agent SDK, Vercel's AI SDK, Langchain, and CrewAI.
A few use cases of Commerce MCP include:
- Personalized product discovery and recommendations
- Cart creation and checkout orchestration
- Customer service flows powered by real-time data
- Internal agents for developer productivity and operational workflows
- Catalog data enrichment
#2) AI Hub offers plug-and-play integrations with leading AI platforms, to allow fast deployment of agent-driven experiences without the need to re-architect. For example, brands can quickly plugin their buy button into conversational shopping agents, enabling checkout to happen earlier in the journey.
These tools are designed to address a core issue in AI adoption: legacy systems weren’t built for AI agents. commercetools emphasized that these solutions reduce development time and eliminate the need for custom connectors.
Both products are currently in early access, with full availability expected later in 2025.