commercetools launches accelerator certification program with Orium’s B2B Manufacturing accelerator as first certified

commercetools launched a new accelerator certification program designed to validate partner-built implementation frameworks against enterprise commerce requirements, with the goal of reducing customer time-to-value through pre-configured, production-ready code and standardized integrations. Orium, a global customer experience and commerce consultancy, is the first partner to achieve certification with its B2B Accelerator for B2B Manufacturing, which targets industrial equipment, building materials and hardware, and food-service distribution verticals through pre-built storefronts, personalized pricing, flexible checkout, and automated workflows. Paul Applegate, vice president of partners and alliances at commercetools, said in the announcement that “the accelerator certification process gives commercetools customers confidence that they can achieve faster time to value,” and the company plans to expand the program with additional accelerators and industry use cases throughout the year.