Billion Dollar Boy Group, a London-founded creator marketing agency, acquired Creator Authority, a B2B creator agency in LinkedIn’s Marketing Partner Program, for undisclosed terms. Creator Authority runs creator campaigns for business brands like Amazon, Adobe, IBM, HubSpot, and Notion, and its Los Angeles and Austin staff give BDB Group its first West Coast presence to go with its New York and London offices. Co-founder and CEO Brendan Gahan becomes BDB Group’s SVP of B2B, and co-founder Cassie Jackson will run client accounts for the B2B business. BDB Group plans to fold Creator Authority’s work into Companion, its AI influencer marketing platform, and expects the combined company to top $100 million in revenue in 2027.
