BigCommerce and Feedonomics are now delivering structured product data directly to Perplexity’s AI search engine through a partnership aimed at helping brands surface more accurately in generative AI results.
The integration helps improve visibility, traffic, and conversions by ensuring merchants’ data is optimized for AI discovery, as e-commerce moves toward agentic shopping experiences powered by LLMs.
Taz Patel, head of advertising and shopping at Perplexity, said:
“Some aspects of the AI future are already clear—consumers want agentic experiences throughout their shopping journey, and they turn to Perplexity for accurate answers they can trust. When our systems can ingest clean, well-organized product information — with rich attributes, consistent taxonomy and up-to-date availability — the results speak for themselves: more relevant search experiences, higher conversion rates and better alignment with shopper intent. With Feedonomics delivering AI-ready data to Perplexity’s powerful and highly-trusted answer engine, we are setting a new standard for ecommerce search.”
This is not BigCommerce's first foray into AI.
BigCommerce began integrating Google Cloud's AI technologies into its platform as far back as July 2023, expanding on the partnership in Aug 2024 to bring additional AI tools powered by Google Vertex to merchants.
Given that BigCommerce prides itself on offering a wide range of partner selection to merchants (its UVP over Shopify which is more of a walled garden), I imagine that more AI partnerships are on the way.