The Internet’s #1 Rated E-commerce News Curation

#166 – Beast Games, Shein’s supply chain, and Shopify’s total cost of ownership

by | Mar 25, 2024 | Recent Newsletters

Hi Shopifreaks!

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I'm launching a new interview series that explores “What's Next” with e-commerce startups, where I'll be conducting interviews with CEOs, founders, and high level executives at e-commerce platforms, marketplaces, SaaS companies, fintechs, and other e-commerce adjacent companies — some of which you've heard of and others which you'll be learning about for the first time.

If you've got any interest in being interviewed (or know a someone who might be), drop a comment on my LinkedIn post.

In this week's edition I cover:

  • MrBeast's new reality game show on Amazon Prime
  • Shein marketing its new supply chain as a service
  • Shopify's controversial total cost of ownership study
  • Retailers jumping on the spring sale bandwagon
  • Lessons from 1,000+ e-commerce pricing tests
  • Newly released e-commerce features from TikTok
  • How2Recycle's worthless recycle icons
  • Apple Pay's tap-to-pay monopoly
  • PDD Holdings doubling profits last quarter
  • The Facebook poke is back!

All this and more in this week's 166th Edition of Shopifreaks. Thanks for subscribing and sharing!

Please note: I'm in the process of moving away from MailChimp due to deliverability issues. This week or next week should be the last time I send an edition through their platform. Until then, I'll not be including source links in the e-mail editions. However you can check out the full edition on my website and LinkedIn for the sources. Sorry about the temporary inconvenience.

Stat of the Week

The number of apps in the Shopify App Store has grown to more than 10,000, up from about 7,000 in 2021. Some developers say that the ecosystem has become oversaturated. — According to Business Insider

1. Beast Games on Amazon Prime

MrBeast is launching a reality competition series on Amazon Prime Video in which 1,000 contestants will compete for a $5M cash prize — the biggest single prize in the history of television and streaming.

Previously, the first season of Netflix’s Squid Games: The Challenge set the record for biggest reality game show payout with its $4.56M prize.

Jimmy Donaldson, aka MrBeast, said, “My goal is to make the greatest show possible and prove YouTubers and creators can succeed on other platforms. Amazon gave me the creative control I need to try and make it happen. I hope to make the YouTube community proud.”

In a podcast on Monday, Donaldson said there were only two stipulations both parties agreed to for the new show:

  1. It needed to have the most contestants ever and boast the biggest cash prize in history.
  2. No expense would be spared.

“Every episode is going to be like our biggest YouTube video ever,” Donaldson said. “Money is not a constraint.”

Donaldson wouldn’t reveal much about the show’s concept, but he is already finished scripting, and filming is due to start in a couple of months with plans to air in November or December of this year.

What's interesting for the e-commerce world is that MrBeast has now inked deals with the two biggest players in our space — Shopify and Amazon.

Donaldson began his partnership with Shopify in November 2022 when he opened a store on the platform selling MrBeast-branded socks, which sold out in two minutes. He's since done several promotions with Shopify, such as the #PitchMrBeast TikTok contest where he asked users to pitch their businesses ideas for a chance to win a $10,000 investment, and currently has his own dedicated landing page on Shopify's website. And now he's got a $100M show deal with Shopify's biggest competitor.

Given the enormous overlap between social media and e-commerce, it makes sense why major e-commerce players want to get in good with social media influencers, and Amazon and Shopify are fishing for the biggest. 

2. Shein to market its supply chain tech

Shein is planning to open up its small-batch manufacturing model to global brands and designers, calling the new initiative “supply chain as a service.”

Under the plan, Shein would make its supply-chain infrastructure and technology available to outside brands, allowing them to test out new items in small batches and track how popular they are with consumers before manufacturing larger runs. Or with the backing of Shein's powerful on-demand supply-chain, brands could permanently make the switch to small batch manufacturing.

Here's how the Shein model works: The company contracts with thousands of factories in China that churn out tens of thousands of new styles daily. It places orders to be delivered in days, instead of weeks or months, and relies on real-time data to analyze demand and replenish orders as needed, which cuts down on the cost of storage and limits inventory waste (two huge expenses for traditional fashion brands).

By making its supply-chain ecosystem more widely available to other brands, Shein is refocusing on its powerful manufacturing and distribution capabilities, instead of solely relying on its own retail channel.

Walmart and Amazon are doing the same thing. Both retailers in recent years have been actively pursuing their goals of becoming “retail operating systems” for other companies through their tech stacks, AI tools, and fulfillment services. The difference with Shein is that Walmart and Amazon can't currently offer short-run manufacturing as a service, which puts Shein in a unique position with fashion retailers.

While fashion and retail can be trendy and cyclical, supply chain is forever. If Shein can dig its heels into offering its supply chain as a service to other brands, it'll be harder to push them out of the US.

🔥 Partner News

Flowspace has been named to Fast Company's Most Innovative Companies, recognized for powering independence and interoperability when it comes to fulfillment for merchants. In August 2023, the company was named as the first U.S. partner powering fulfillment ops for TikTok Shop, allowing merchants to link their transactions and inventories directly to Flowspace's omnichannel tools instead of outsourcing fulfillment to TikTok itself, gain more control over their retail processes, and access to the company’s more than 150 warehouses in the US.

3. Shopify's total cost of ownership study

Shopify released another bold statistic, this time about the platform's total cost of ownership, which Shopify claims is up to 36% better than its competitors including BigCommerce, Salesforce, WooCommerce, and Adobe.

Shopify includes platform fees, e-commerce stack costs, operational and support costs, implementation and setup costs, and opportunity costs of lost conversions in its total cost of ownership.

Highlights from the report include:

  • On average, Shopify’s platform costs are 23% better than our competitors. Adobe’s platform fees and ecommerce stack costs are 42% higher, while BigCommerce and WooCommerce are 32% higher. 
  • On average, Shopify’s operating costs are 19% better. WooCommerce’s operational and support costs are 41% higher than ours. Adobe and Salesforce’s operational and support costs are 24% and 6% higher respectively, and BigCommerce’s are 21% higher.  
  • On average, Shopify’s implementation costs are 33% better. Implementation and setup costs for BigCommerce are 88% higher, while for WooCommerce, Adobe, and Salesforce it’s 49%, 42%, and 16% respectively.  

The part that stood out the most to me about their most recent claims is that one of the metrics they use in the study — “opportunity costs of lost conversions” — was based on a controversial study (story #2) they released one year ago, which claimed that their overall conversion rate outpaces the competition by up to 36% and by an average of 15%.

I didn't appreciate that this new total cost of ownership study, which didn't reveal its data or sources, was heavily weighted on a proprietary metric derived from a conversion rate study performed last year, which also didn't reveal its data or sources.

The numbers get more and more convoluted the deeper down the rabbit hole we get. Without seeing the data, it's easy to feel that the information is cherry picked. Maybe it's not, but that's where transparency around the data comes into play.

Brent Bellm, CEO of BigCommerce, shot back at the claims on LinkedIn. He wrote:

Last week, Shopify made more baseless claims against its competitors — this time related to total cost of ownership — without providing information or citing sources regarding their data sample sizes, methodology, TCO calculation details, or even which firm evaluated the data.

Most notably, the timing of Shopify's “research” on TCO pre-dates their subsequent massive price increases on Shopify Plus. They claim a 31% TCO advantage calculated prior to increasing Shopify Plus's variable fee by 60%, their fixed fee by 25%, their payments penalty fee by 33%, and their B2B fee by 18 basis points. How would you feel about someone promising, “I'm cheaper by 31%,” without factoring in their just-announced 60% price increase?

What are your thoughts on the Shopify TCO study? Fact or fiction? Hit reply and let me know. 

4. Every retailer is jumping on the spring sale bandwagon

Last week I reported that Amazon is launching its first Big Spring Sale — its third sales event in the past 12 months and first event ever where being a Prime member is not a requirement to shop. The event ran from last Wednesday through today, with new deals dropping daily.

Turns out that other retailers felt obliged to run their own spring events: 

  • Walmart ran a “Super Spring Savings Week” online and in-store with limited-time online flash deals, daily deals, and price reductions on similar categories as Amazon's Big Spring Sale.
  • Target ran a seasonal sale called “The Spring Sale” with discounts of up to 50% off home & patio items and kids' toys, as well as 20% off warm-weather clothing and swimwear.
  • Newegg ran an event called Super Spring Sale and offered deals on computers, laptops, and accessories.
  • Home Depot, Lowe's and Wayfair also ran seasonal spring sales, but to be fair, they have been running spring discount promotions for the past several years to take advantage of consumers engaging in spring renovation and cleaning projects.

How many annual sales events are we going to see each year from retailers? Why stop at just three? How about monthly or weekly annual events? 

Jeremy Horowitz posted earlier today about how Wayfair is “swirling in the discount death spiral.” I agree with him, but also feel that EVERY major retailer is falling into that same trap.

A few weeks ago I covered the launch of Target Circle 360 subscription (Target's new Amazon Prime competitor) and wrote: 

“The only way I see consumers biting off yet another membership is if Target Circle 360 came absolutely loaded with benefits. However instead of launching with a bang, Target launched its new subscription with a discount. Rather than lean towards a premium offering to higher-income consumers, Target is attempting to discount its way into the hearts and wallets of consumers, which is an area they have no chance at winning against Amazon and Walmart.”

However even Amazon and Walmart need to be careful about “swirling in the discount death spiral” against Temu, Shein, and other Chinese retailers, as it's impossible for America's traditional “Everyday Low Price” stores to compete with China's direct from manufacturer model in regards to pricing.

American retailers — Amazon and Walmart included — need to rebuild a balance of low prices with credibility and fast fulfillment (the latter which they're actively doing) and let Chinese retailers earn the reputation for cheap, low-quality, discounted products. Because the race to the bottom isn't something American retailers can win on an international scale.

However in the meantime, see you at the summer sale!

5. Lessons from More Than 1,000 E-commerce Pricing Tests

Intelligems, a platform which offers a solution to help merchants run price experiments and improve pricing strategies, has run more than 1,000 price tests across more than 300 e-commerce retailers, encompassing more than $500M worth of transactions from 100M online shoppers.

The startup published an article in Harvard Business Review that covers some of their key learnings, which I'm going to recap below:

  • Pricing in e-commerce means several things: list price (MSRP), shipping, discount codes, product sales, bundle offers, and subscription discounts.
  • Most SMB e-commerce retailers set and update prices in an ad hoc fashion, starting by using a gross margin target (ie: “cost plus” pricing), followed by some comparison with competitors, and then final adjustments such as rounding to the nearest $9 to end with.
  • When pricing is left unoptimized, most brands are leaving significant money on the table.
  • Prices are often too high. Intelligems found on average that 59% of winning price points were lower than the control price, which means by overpricing products, the retailers are leaving profitable demand uncaptured. In other words, lower prices led to more conversions, which increased gross profits.
  • The opposite is true for shipping. Intelligems reported that 70% of merchants found that their existing threshold for free shipping — or a higher one — was best. This means that only 30% of the time did merchants find that making free shipping more accessible was profitable. In most cases, trying to compete with Amazon's free shipping tiers isn't a profitable goal for SMB retailers.

Intelligems shared a case study it did with Sheets & Giggles, a brand that offers sustainable bedding products made from eucalyptus fibers.

First they tested price — ranging from a 15% increase to a 15% decrease across all sheets. The test ran for more than 58,000 shoppers. What they discovered is that when prices were 15% lower, the conversion rate increased by 40%. This lower pricing lowered unit margins, but significantly increased gross profit. The results ran counter to the CEO's ongoing belief that he should raise prices.

Next they tested the effects of “charm pricing”, which is using prices ending in 95 cents to make products appear cheaper than they really are. Intelligent A/B tested the status quo price of $149.95 vs $150.00, and the results found that the conversion rate dropped by more than 10% when they were priced at $150. In this case, one of the oldest pricing tricks in the book still worked.

Obviously a company that A/B tests product pricing is going to sell you on the benefits of testing product pricing! However aside from their marketing agenda of sharing those insights and results, I found the information to be very interesting and wanted to share with you. 

Does your company do any kind of strategic price testing? Hit reply and let me know what's working for you in this area.

6. New TikTok e-commerce features

Despite a growing number of TikTok users voicing their concerns about the app's push to integrate e-commerce into the mix and the recently resurfaced threat of being banned in the US, TikTok remains focused on building out its in-app commerce features. Last week the company announced several new features including:

  • Video shopping ads are now available globally.
  • They've simplified the onboarding process so that new merchants can integrate their product catalog easier.
  • Merchants can also use pre-populated campaign settings and best practices directly within their Shopify dashboard.
  • They added new ad formats including Carousel and Product Tiles.
  • Video Shopping Ads are now also discoverable from the search tab, as opposed to just the For You page.
  • They recently launched a Shop Tab that allows users to discover and browse products.
  • The Shop Ads Product Card format is now available in the newly launched Shop Tab (previously only available on the For You Page).

Meanwhile, Meta is like, “Carousel Ad format?! Are you serious!?! This is obviously the Chinese Communist Party at work here people! Ban TikTok or force them to sell to us!” LOL

On the topic of a TikTok sale or ban — there's been no news on that front since last week. We're still waiting for the Senate to vote on the legislation, but they aren't in a hurry and are going on a two week break soon. 

Given that 34 of the 100 Senate seats are up for reelection in November, is the Senate going to stall this vote for the next eight months as to not piss off their young voters and/or have an issue to run on? That'd be crazy, right?

7. Amazon's plastic packaging can be recycled, but it isn't

Amazon's store drop-off recycling system isn't working, according to Jan Dell, an independent chemical engineer and founder of the environmental nonprofit The Least Beach Cleanup.

“They’re absolutely lying with these labels,” Dell said. The store drop-off system has “never worked, it was never true.”

Since December 2022, Dell has been running her own tracking. In that time, she hasn't seen a single bundle of film labeled for “store drop-off” reach U.S. facilities that can turn the material into new bags. Instead: 

  • Twelve bundles were sent to a landfill or waste station.
  • One was sent to an incinerator.
  • Four traveled to Mexico, Vietnam, or Malaysia (countries that generally lack adequate recycling infrastructure).

Backstory: An initiative called How2Recycle launched in 2012 to help clear up confusion among consumers and retailers about which products could be recycled by issuing different versions of the recycling icon. The one marked “store drop-off” is reserved for products like plastic bags and film, which aren't accepted at curbside recycling programs. The store drop-off labels direct consumers to the organization's website, which links to a directory of locations with collection receptacles.

The Problem: The initiative never really worked. An ABC News investigation cited a lack of “real commitment from the industry” as well as insufficient funding. Many of the locations listed did not actually have a recycling receptacle, while Target and Walmart locations appeared to be disposing of, rather than recycling, much of the film they received. Mondelez, which owns brands including Oreo and Ritz, said it plans to phase out the label by next year. Target and Georgia Pacific already stopped printing the label.

In response to the criticism, Amazon said that it has no control over how its packaging is handled “once it has been disposed of by municipalities or recycling centers.” However a spokesperson said that the company is investing in better recycling infrastructure while also reducing plastics use overall (which is true).

Environmental advocates agree that Amazon has made progress, but say it should be doing more to reduce the hundreds of millions of pounds of single-use plastic trash it generates every year. They also say that Amazon should remove the How2Recycle symbol from its packaging. 

Personally I think the How2Recycle symbols are pretty worthless, and I would imagine that most consumers have never even paid attention to them. I'd also argue that way too much emphasis is put on consumers to recycle, when the responsibilities should instead fall on major manufacturers, fulfillment centers, and waste / recycling facilities.

If the future of our planet is dependent on consumers reading a tiny label and properly disposing of products and packaging into particular bins at specific locations — we're already fucked. 

8. DOJ says Apple's tap-to-pay control is a monopoly

The US Department of Justice filed a lawsuit accusing Apple of monopolistic smartphone practices in the areas of super apps, cloud streaming gaming apps, messaging apps, digital wallets, and smartwatch cross platform compatibility.

U.S. Attorney General Merrick Garland said in a statement, “Consumers should not have to pay higher prices because companies violate the antitrust laws. If left unchallenged, Apple will only continue to strengthen its smartphone monopoly.”

The lawsuit particularly calls out Apple Pay, alleging that the service is not only stifling competition among payment services, but also stifling innovation since the fees that banks and other payment processors pay to Apple Pay make them less inclined to develop other services that would rival Apple.

Apple takes 0.15% fee on any transaction made via Apple Pay, which in 2021 worked out to $1B, in 2022 $1.9B, and by 2023 almost $4B.

The DOJ says, “Apple recognizes that paying for products and services with a digital wallet will eventually become ‘something people do every day of their lives',” and that by maintaining “complete control” over how users make tap-to-pay payments using the NFC functionality of their iPhones, it prohibits other companies from competing and offers no user choice. 

“If third-party developers could create cross-platform wallets, users transitioning away from the iPhone could continue to use the same wallet, with the same cards, IDs, payment histories, peer-to-peer payment contacts and other information, making it easier to switch smartphones.”

The DOJ goes onto say, “And because many users already use apps created by their preferred financial institutions, if these financial institutions offered digital wallets, then users would have access to new apps and technologies without needing to share their private financial data with additional third parties, including Apple.”

The DOJ calls out Google and Samsung as two examples of payment app developers that are not taking fees on transactions made using their payment apps.

This isn't Apple's first time at the rodeo: In 2020, the European Commission opened an antitrust investigation into Apple Pay, and in January 2024, the company finally allowed third parties to access its NFC and related technology to build their own tap-to-pay services to bypass Apple Wallet and Apple Pay. It's great that the DOJ is finally stepping up to the plate to ensure that US consumers and companies receive the same fair treatment from major tech companies as they do in the EU.

9. Other e-commerce news of interest

PDD Holdings, the Chinese e-commerce operator behind Pinduoduo and Temu, reported quarterly revenue that was more than double the same period last year, from $5.5B to $12.3B for the quarter ending Dec. 31, 2023. The company made a quarterly net profit of $3.1B, up 146% from a year ago. It's been reported that Temu is burning cash to break into the US market, but PDD does not separate its Chinese and international businesses in its earnings, so we can only assume that Pinduoduo is floating Temu.

Speaking of a ton of e-commerce sales, worldwide retail e-commerce sales are set to surpass $6 trillion this year, making up a fifth of total retail sales, according to eMarketer. Latin America will have the fastest e-commerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.

There's been a 13X spike in poking on Facebook in the past month, after the platform made it easier to find the poking button through search and improved its suggestions on who to poke. More than 50% of the pokes came from users aged 18-29, many who are probably experiencing pokes for the first time since the feature, while still available, has been mostly hidden for the past decade.

Amazon and other retailers are the targets of an ongoing investigation by the FCC for selling wireless signal jammers, which can block or disrupt everything from cell phones to GPS systems to WiFi signals. Those products are illegal to use, sell or even advertise in the US, as they can prevent people from making 911 calls or be used to nullify wireless security cameras.

Amazon India informed sellers about a revised fee structure that will result in price increases for several categories like luxury beauty, sleepwear, and home improvement. Amazon also said it will apply an 18% goods and services tax to all the fee types listed.  Mike Hopkins, Head of Prime Video & Amazon MGM Studios, disclosed that India has emerged as a powerhouse in driving subscribers to Amazon, second only to the US, and that India remains a strategic priority for the company.

Did you know that you can customize the default “Hi, is this available?” message on Facebook Marketplace? You can change it to something like “Hi, what time can I pick this up?” or “Hey, I like you as more than a friend,” as a means to distinguish your message from other buyers. (Or you could, of course, just write your own message each time and not rely on a one-click send feature.)

Meta offered to reduce the price of its ad-free subscription for Instagram and Facebook in Europe from €9.99 to €5.99 per month in discussions with regulators. The company first introduced the premium subscription last November after European Union regulators challenged the legal basis for its collection and processing of user data, but Meta has since been criticized from consumer groups for not providing a free way to opt-out of the data collection. In other words, EU users don't want to have to pay for the privilege of data privacy.

Shopify granted stock awards to CEO Toby Lütke valued at $200M, making it one of the largest compensation packages in Canadian history. Because the compensation came in its 2024 fiscal year, Shopify is not required to disclose an estimate of its value or discuss the reasons for it until 2025. Reddit CEO Steve Huffman said, “Welcome to the club.”

GoTo Group is preparing to launch a BNPL service in partnership with TikTok, following the merger of GoTo's Tokopedia and TikTok Shop in January this year. GoTo is aiming to double down on financial services to drive topline growth as it seeks to convince investors of its long-term earnings potential.

Instagram began removing visibility from likes that came from ads or boosts, leaving only the organic likes on public display. In other words, if 100 of your followers liked the organic post and 2,000 people liked the boosted post, Instagram would only show your followers that the post had 100 likes. Advertisers feel that the sudden change undermines the purpose of boosting for engagement, and that their boosted posts now lack social cred, which was most of the reason for boosting them in the first place. 

Starbucks is shuttering its NFT-based loyalty program at the end of the month, which used digital tokens as a reward mechanism. Meanwhile the Chicago Bulls are launching an NFT drop called the “Bulls Legacy Collection,” which will be released through six drops to represent the team's six iconic championship wins between 1991 and 1998. Still celebrating those championship games from 30 years ago, eh? LOL. How about winning a new one?

Astronomers are warning people to avoid shopping for solar-eclipse viewers on Amazon, eBay, Temu, or any other online marketplace to view the total eclipse of the sun on April 8, 2024. The American Astronomical Society warned that during the partial phases of an eclipse, the sun is dangerously bright and must be viewed only through special-purpose safe solar filters, which block all but a miniscule fraction of the Sun's ultraviolet visible infrared light. The problem is that many of the viewers being sold don't hit this requirement. Using cheap eclipse viewers could result in eye damage or permanent blindness.

AliExpress made its livestream shopping debut in the UK in partnership with Vogue Business. The company is inviting UK influencers to grow their brands through livestreaming e-commerce, and beginning this week, consumers can browse the channels of models, actors, and TV personalities and purchase items from their livestreams.

Amazon signed a lease for a 1.2M sq.ft. building for 10 years at The Cubes in Glendale industrial park located in metro Phoenix, according to a new Cushman & Wakefield listing that markets the building for an acquisition opportunity. Amazon will occupy building B of the industrial project, sharing the space with other major tenants including Williams-Sonoma.

TikTok is experiencing stalled growth in the US for the first time as it deals with pending regulation that could force it to sell or be banned in the country, a licensing dispute with Universal Music Group, and growing competition from Instagram Reels. The platform's growth has stagnated for the first time since its launch after reaching 170M users in the US. Data also shows a 9% decline in average monthly users aged 18-24 in the US.

Bolt teamed up with to become their exclusive one-click checkout provider, while will become Bolt's preferred payment partner. The collaboration aims to help merchants improve conversion performances, while Bolt will be able to give its merchants expanded payment options.

40% of consumers now fit the Click-and-Mortar shopper profile, which is a consumer who expects the same digital experience when shopping in a store as they encounter online, according to a PYMNTS Intelligence report. This means that consumers are expecting features like BNPL, price matching, and the ability to use a mobile device to locate a product in a physical store. Meanwhile Dollar Tree employees are like, “It's in one of those boxes over there that we haven't unboxed yet.”

10. Seed rounds, IPOs, & acquisitions

Ingrid, a Stockholm-based startup that's built an end-to-end delivery experience that integrates its services into a retailer's purchasing flow, allowing buyers to get a more accurate and earlier idea of shipment pricing and avoid shock at checkout, raised €21M in a round led by Verdane and Schibsted Ventures, bringing its total amount raised to €32M. Ingrid integrates with the merchant's preferred delivery provides and provides choices to customers around which delivery service, speed, and price they want to use, and then helps track the order and returns process if needed.

Jumbotail, a B2B marketplace and retail platform for food and grocery companies in India, raised $18M in a round led by Artal Asia, bringing its total amount raised to $143M. The company will use the funds to scale up its go-to-market products and services for new and emerging brands and plans to be profitable before the end of the year.

Addi, a Colombia-based BNPL firm, raised $50M in debt financing from Goldman Sachs and $36M in equity funding from Andreessen Horowitz and Union Square Ventures. Despite showing strong growth in recent years, the company decided to delay its expansion into Brazil and Mexico and prioritize the consolidation of its position in Colombia.

AnyMind Group, a developer of proprietary platforms for e-commerce, marketing, manufacturing, and logistics businesses, acquired Arche Digital, A Malaysia-based e-commerce enabler, for $1.5M. This marks AnyMind' second acquisition of an e-commerce enabler in the past 12 months, having previously bought Digital Distribusi Indonesia in May last year.

ID Auto Inc, the operator of CARiD, an e-commerce platform specializing in car parts and accessories, raised $35M from Fifth Star Inc, who is now the majority stakeholder in the company. The funds will be used for product expansion, platform development, like adding new shopping features, and a customer service upgrade.

Pandion, a Seattle-based parcel network built for e-commerce residential delivery launched by Amazon Air founder Scott Ruffin, raised $41.5M in a Series B round led by Revolution Growth. Pandion covers 80% of U.S. homes via its five sortation centers and network of 500k last-mile delivery drivers. It will use the funds to open more sortation centers and expand its geographic reach.

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Paul E. Drecksler
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PS: Someone keeps calling my phone and sneezing and coughing when I pick up. I'm really getting tired of these cold calls.