AppDirect acquires PartnerStack to combine its B2B marketplace infrastructure with PartnerStack’s 138,000-partner network

AppDirect, a B2B subscription commerce platform, acquired PartnerStack, a partner relationship management platform with a network of more than 138,000 commission-earning affiliates, channel partners, and co-sell partners that has driven over $3B in revenue for its customers. The deal follows AppDirect's recent acquisition of Tackle.io, a cloud go-to-market platform supporting over $20B in cloud hyperscaler marketplace transactions, positioning AppDirect as a full-stack platform covering direct sales, partner-led growth, and marketplace distribution. PartnerStack CEO Bryn Jones framed the combination as particularly relevant to AI search visibility, arguing that third-party content from partner networks is a primary driver of how companies appear in AI platforms like ChatGPT and Gemini.