Anthropic employee uses Claude to turn 12 years of texts into an AI wedding website, goes viral over one angry emoji

by | May 25, 2026 | Latest E-commerce News & Updates

An Anthropic marketing employee, Austin Lau, used the company's AI tools to build a custom wedding website ahead of marrying his longtime partner, then watched it go viral for an unexpected reason, as reported by Business Insider. Lau fed 12 years of the couple's iMessages through Claude Code for analysis and used Claude Design to generate the site, which presented the data like a Spotify Wrapped for the relationship: 161,000 messages, 8,600 shared photos, roughly 28,000 emojis, and nearly 1,800 “I love you” texts, plus charts tracking their texting habits over time. His post on X drew more than 3M views. What caught the internet's attention, though, was a detail in the data: the couple's second most-used emoji across 12 years was the angry face. One commenter wrote “Best of luck mate,” to which Lau replied, “I'm cooked brother.”

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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