Amazon is piloting a new feature called “Hear the Highlights” that lets shoppers listen to AI-generated audio clips in which two virtual hosts discuss a product’s features and reviews. Available for select items in the mobile app like the Ninja Blender and SHOKZ OpenRun Pro, the feature pulls insights from product listings, user reviews, and web sources. Currently limited to some U.S. users, Amazon plans to expand access in the coming months.
Amazon Tests AI Hosts for Product Audio Summaries
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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