Amazon sets Black Friday Week for November 19 to 30, and Today’s Big Deals will drop twice on Black Friday and Cyber Monday

by | Nov 11, 2026 | Latest E-commerce News & Updates

Amazon’s Black Friday Week and Cyber Monday sales will run from 12:01 a.m. PT on November 19 through November 30, the same 12-day stretch Amazon used last year, when the event ran November 20 to December 1. Amazon will give its Today’s Big Deals section a new theme each day, such as toys, tech, fashion, beauty, premium gifts, and stocking stuffers, and discounts will go as high as 60%. For the first time, Amazon will refresh those deals at midnight and again at 8 a.m. PT on Black Friday and on Cyber Monday. Amazon is also streaming about 15 hours of free sports on Prime Video on Black Friday, including the Steelers hosting the Broncos, and viewers can buy deals featured during the broadcasts through its Shop the Game feature.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Amazon

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