Amazon introduced 5 new visual search features in the past few months to enhance customers' abilities to find products more precisely. Some of these you've seen me mention in previous editions, other are newly announced.
- Visual Suggestions – when someone searches for an item with a visual description such as “flannel shirt,” Amazon now shows suggestions with image thumbnails while they're typing such as “long sleeve” or “checkered” to help filter their search.
- Add text to your image search – customers can now add text to any image they upload to Amazon Lens to make their search more specific. For example, if uploading an image of a sofa, they can add text to specify a brand, color, material, or dimensions.
- More like this – customers can tap a button that appears on top of some photos in product search results to find similar items like it.
- Videos in search – customers can now watch product videos within the search results without clicking on a product for categories like home items, appliances, toys, and electronics. This is a great one! A very TikTok-esque way to search for and discover products.
- Circle to search – when customers are looking at an image that includes an item they're interested in, they can “circle” the item and search for it specifically.
Amazon says that its seen a 70% increase YoY in visual searches worldwide after releasing these new features.