Amazon Pledges Stronger Crackdown on Fake Reviews After UK Watchdog Probe

by | Jun 6, 2025 | E-commerce News

Amazon has pledged to step up its fight against fake reviews and crack down on sellers abusing product ratings following a UK Competition and Markets Authority (CMA) investigation. The company committed to enhancing its systems to detect fake reviews and combat “catalogue abuse,” where sellers misattribute reviews to unrelated products. Offending sellers and users risk bans, while shoppers will have easier ways to report fake content. The CMA will now shift its focus to review platforms and whether they comply with stricter new consumer laws under the 2024 Digital Markets Act. I feel like I've heard this song before…

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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