Amazon explored offering new advertising technology to help external applications and websites sell ad inventory within their AI chatbots. Executives pitched the concept to Pinterest as the tech giant sought to expand its $68.6 billion advertising division. The initiative competed directly against Google and Koah, a chatbot advertising startup, which recently raised $20.5 million to build similar targeting systems.
Amazon explores ad tech for third-party AI chatbots to expand its $68.6B advertising business
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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