Amazon and Google launch tools to simplify AI agent building

by | Oct 13, 2025 | Latest E-commerce News & Updates

Amazon unveiled a new software platform called Quick Suite, which aims to simplify the creation of AI agents and enterprise chatbots that are capable of retrieving information, visualizing data, generating reports, and automating mundane tasks.

Quick Suite lets users ask questions in natural language, analyze data, and take automated actions — accessing data from 50 enterprise platforms including Office 365, Slack, and Salesforce — all from a single interface.

Existing Amazon QuickSight customers will automatically be upgraded to Quick Suite, retaining their data connections and permissions. The service is available on a per-user subscription with consumption-based charges for optional features like Quick Index.

Not to be outdone… Google introduced Gemini Enterprise, a new AI platform under Google Cloud that also lets companies build, deploy, and manage their own AI agents for workplace use.

The platform allows agents to access and analyze data from Google Workspace, Microsoft 365, Salesforce, and other internal systems through a secure chatbot interface. Launch customers include Figma, Klarna, Macquarie Bank, Gordon Food Service, and Virgin Voyages, which has deployed over 50 specialized agents. Gemini Enterprise targets large organizations, starting at $30/month/person, while Gemini Business is geared towards smaller businesses at a cost of $21/person/month.

Amazon and Google's new platforms are similar to other agentic AI workflow platforms like n8n, providing a no-code environment for connecting internal documents, wikis, forums, intranets, and other data sources while using them to create agents capable of tasks like summarizing e-mails, sending messages, or updating support tickets. There don't appear to be direct integrations with Shopify, BigCommerce, or WooCommerce, however, the data can be ingested via 3rd party connector apps. 

Last but not least in the world of AI agents this week… Adobe introduced a new lineup of AI agents built specifically for B2B marketing, expanding its agentic offerings within the Adobe Experience Platform. The tools, which include Audience Agent, Journey Agent, and Data Insights Agent, analyze customer data to identify key decision-makers, automate cross-channel marketing campaigns, and generate actionable insights from buyer interactions. Adobe plans to add more specialized agents soon, such as an Account Qualification Agent to assess sales prospects and a Brand Concierge chatbot to engage first-time business customers.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: AmazonGoogle

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