adMarketplace launches AI Discover Beta, expanding its AI chat advertising program to Opera AI, Dupe, and Sezzle on a CPC model

adMarketplace launched the beta of its AI Discover program, expanding its AI chat ad monetization platform to new publisher partners including Opera AI, Dupe, and Sezzle, following a six-month alpha on Opera AI that processed 700,000 AI queries and surfaced more than 2 million sponsored placements on a cost-per-click basis. The program uses the company's proprietary Commercial Intent Vector technology to extract intent signals from AI reasoning models in real time and match them to relevant sponsored placements without affecting the underlying AI model, with advertisers only paying when a consumer clicks through rather than for impressions. The beta runs from June through December 2026 across the U.S., UK, Germany, and France, reaching a publisher network of more than 300 million consumers.