Accenture invests in DaVinci Commerce to help brands sell through AI agents as agentic commerce reshapes shopping

Accenture invested in DaVinci Commerce, an AI-powered commerce platform that helps brands make their products discoverable and purchasable through AI-driven environments like LLMs and retail media networks, with the investment made through Accenture Ventures and paired with a strategic partnership with Accenture Song. Through the partnership, Accenture Song will work with DaVinci Commerce to help clients operationalize agentic commerce across discovery, merchandising, checkout, fulfillment, and loyalty. DaVinci Commerce counts Nestlé, Diageo, Nordstrom, and Giant Eagle among its clients, and the two companies will be showcasing their joint offering at Shoptalk in Las Vegas this week.