Google began rolling out an Invalid Traffic card to the Google Ads Overview page, which shows advertisers an estimate of how much they saved in a given date range because Google caught accidental clicks, click farms, and bots before charging for them. The card also totals the credits Google issued for invalid activity it found only after a monthly bill had closed, and links to the invoices those credits were applied to. Until now, advertisers could find those credits only in billing adjustments or a separate report in Report Editor. Google also said its system upgrades have reduced how often advertisers are exposed to invalid leads by 30% on average this year, but that’s its own figure and it covers leads, not invalid traffic overall.
