Nvidia has discussed investing in Mercor, the data labeling startup that supplies human-generated training data for its open-source Nemotron models, as part of a round that would value Mercor at $20 billion, double its October mark, according to The Information. General Catalyst, already a backer, is in talks to lead, though neither the round size nor Nvidia’s check could be learned. Nvidia paid Mercor tens of millions last quarter and a handful of Mercor staff now work almost entirely on the account, but it also buys from Turing and Scale and relies heavily on synthetic data for Nemotron. Mercor took in $614 million in gross revenue over the first half, up 70% from all of last year, and pays 60% to 70% of that out to the contractors doing the work.






