Auger, a supply-chain technology startup founded by former Amazon operations chief Dave Clark, raised $50M in Series B funding led by Eclipse, with existing investor Oak HC/FT participating. New funding lifts Auger’s total to $150M, with customers now including Meta’s VR and AR division, sports retailer Fanatics, and Kimberly-Clark. Auger sits atop a company’s existing ERP, warehouse, transportation, and demand-planning systems, using AI agents and optimization models to make and execute supply-chain decisions automatically rather than just flagging them. Clark, who spent 23 years at Amazon and briefly led Flexport before founding Auger in 2024, said about 85% of the decisions Auger manages at Fanatics now run autonomously.
