Insider One acquired Bluecore, a retail marketing technology provider serving more than 400 enterprise brands including ALO Yoga, J.Crew, Sephora, Bloomingdale’s, The North Face, Ralph Lauren, QVC, and Michael Kors, for undisclosed terms. The deal strengthens Insider One’s autonomous customer engagement platform by adding Bluecore’s Transparent ID Network, which processes more than 10 billion daily shopper events and powers machine-learning models designed to convert anonymous digital visitors into identified customers across email, SMS, mobile, websites, and paid media. Insider One operates across more than 30 offices globally with over 1,500 employees and currently serves more than 2,000 brands including Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and Gap Inc.
