What's next with Yash Chavan, co-founder of SARAL – The Influencer OS? Read our interview below to learn how SARAL makes it easier to work with influencers using what they call the world's only influencer operating system.
What is SARAL?
SARAL streamlines influencer marketing by automating tasks like finding influencers and outreach, and managing all your creator relationships in one place. It’s simple to use and lets you run your entire influencer strategy efficiently.
Are you funded?
No, we're bootstrapped.
Who do you serve?
We serve e-commerce brands looking to run influencer marketing campaigns, especially founders, CMOs, and marketers.
What's standout about SARAL?
SARAL stands out by being super easy to use, offering brand-friendly pricing, and replacing 4-6 other tools with one. Plus, you get a dedicated CSM for strategy help 🙂
What's next at SARAL?
At SARAL, we’re all about making it easier for brands to work with influencers. We want to continue the commitment to put everything brands need in one platform so they can manage their full-stack influencer programs without jumping from one tool to another.
One key feature we’re launching soon is social listening. This means brands won’t have to spend hours checking out posts manually each week. Our tool will do the heavy lifting and track their posts. This saves brands about 3 to 5 hours a week so you can focus on other important stuff.
What's next in your niche?
In our industry, things are rapidly changing every 6 months. Collabs are moving away from the old style of just exchanging products or payment for promotions. Now, it’s all about building long-term relationships with creators. Ads aren’t working as well as they used to, so more and more brands want to connect with creators on a deeper level.
SARAL is right in the middle of this shift. We’re like the operating system that makes these relationships work smoothly. Brands and creators can manage their interactions all in one place, which helps everyone build stronger connections.
This new way of relationship-first influencer marketing is really taking off, and we’re excited to be a part of it.