General Rules
- Length: 90 seconds max
- Orientation: Portrait / Vertical (9:16)
- No direct promotions: This isn’t a sales ad. You cannot offer discounts, free trials, or promo codes. Keep the focus on your solution, product, and vision. This keeps the pitch evergreen so it stays relevant long after it’s published.
- Can be edited. Make it as polished as you’d like.
- Consistent narration. The founder or person(s) doing the pitch must continue narrating throughout the video, even if switching to voiceover / product demo.
- Original content. You’re welcome to use existing media assets throughout the pitch, however, it’s not permitted to simply insert an existing commercial or video.
Required Intro
You should be fully on camera (at least waist up) for this opening scene (ie: not a talking head in the corner of a screen share) with no other logos, watermarks, text, or graphics added to the scene.
- Greeting: Say hello to Shopifreaks in your own style (“Hey Shopifreaks…” / “What’s up Shopifreaks…” / “Hi Shopifreaks…”. (Pronounced: “shaa·puh·freaks”)
- Introduce yourself by name
- State your title and company or product name.
- Tell us what you’re pitching in one line.
✅ Example: “Hey Shopifreaks, I’m Sarah Patel, co-founder of FashionDiscover, and I’m pitching an app that helps Gen Z shoppers keep up with fashion trends and discover apparel.
Background / Wardrobe
Be creative and expressive. Showcase your brand through your logo t-shirts or creative backdrops.
This is the first impression people will see when scrolling through their news feeds or clicking on your videos, so try to make it more than just a close-up of your face with headphones on.
Tens of thousands of people are going to see this video so try your best to make a great first impression!
After The Intro
After your intro, you can take your pitch in any direction you want. You can continue talking directly into the camera, or you’re welcome to switch back and forth to a screen share, product demo, slideshow, etc, as well as use any graphics or visual effects that you’d like.
The only requirement is that you must continue narrating an original video produced for this pitch. In other words, you can’t just simply edit in an existing video commercial with voiceover that you’ve previously made for your app. You can use an existing product demo or pitch deck, but must continue speaking directly to my audience.
Recommended Pitch Structure
1. Set The Stage (story / hook)
- A quick anecdote, relatable situation
- Emotionally pull the audience in before laying out the problem
2. The Problem
- What pain point exists in the world?
- Why should we care about it?
3. The Solution
- How does your product/service solve that problem?
- Keep it simple, no jargon so anyone can understand
4. The Proof
- Share traction, customers, revenue, or early wins.
- Or if you’re early-stage, why you are the right person/team.
5. The Vision & Call-to-Action
- Where you’re headed.
- End with a thoughtful CTA
Example: “Are you ready to help the world dress better?”
People Perform Best
Videos with people perform best!
Although you’re welcome to take your video in any direction you’d like after the intro, I’ve found that videos pitched by people are the most relatable and perform the best. It’s okay to mix in screenshares, product demos, visual graphics, etc, but remember that the audience will relate best to a real person.
It’s a pitch, not a TV commercial, so the more personal you can keep it, the more engagement the video will receive.
Thank you for participating in 90 Second Pitches!
I look forward to receiving your video. If you have any questions, feel free to e-mail me at [email protected].