X is set to further transform itself in 2025 with the introduction of financial services under “X Money” and a streaming platform called “X TV,” according to CEO Linda Yaccarino.
Yaccarino revealed the company's 2025 roadmap in a New Year's post on X, highlighting plans to connect users “in ways never thought possible” with services aimed at expanding X beyond social media.
Here's what Yaccarino says to expect from X next year:
- X TV – speculated to stream live sports and media, rivaling established streaming services while having an integrated platform for conversing about the content.
- X Money – expected to introduce financial and payment services such as peer-to-peer transactions and e-commerce integrations.
- X AI – the integration of Grok is set to enhance user experience and personalization on the platform
Business Today wrote, “The move to diversify X’s offerings mirrors the functionality of China’s WeChat, which combines messaging, payments, e-commerce, and media in a single platform. X’s evolution could challenge competitors like Facebook, Instagram, and TikTok, which are also exploring AI and expanded functionalities.”