X announced a new labeling program to require creators to disclose commercial affiliations in their posts. Nikita Bier, the head of product, stated that the feature was designed to improve transparency without impacting algorithmic reach. The crypto community is currently raising concerns that the system is risking abuse through mass reporting.
X launches Paid Partnership labels to force influencers to disclose sponsored content
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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