Wix released a native integration with Printful, a Latvia-based print-on-demand company with fulfillment centers throughout the US and Europe.
The partnership integrates Printful's print-on-demand and drop shipping fulfillment services directly into Wix's backend, allowing merchants to create their own branded product collections without leaving Wix.
Jill Sherman, Head of Suppliers Hub at Wix, said:
“This integration gives our users a new opportunity to create high-quality products and merchandise customized to their brand, whether they are a yoga studio owner, a chef, or a dog trainer. Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform.”
Didn't Printful already have an integration with Wix?
Yes, Wix merchants have been able to connect their stores to Printful's platform for quite some time. However previously, merchants had to manually integrate Printful with Wix by setting up API connections or using Printful's app. Now, Printful is available as a preferred partner and native integration.
Wix has been moving toward expanding its ecosystem with more native integrations, particularly over the last couple of years. Their strategy seems focused on turning Wix from a simple website builder into a full-fledged e-commerce and business platform, competing more directly with Shopify, BigCommerce, and Squarespace through direct partnerships and integrations with third party service providers for its Restaurant, Bookings, Fit, and Hotels solutions (to name a few).