UMG and Concord sue fashion startup Quince for allegedly using copyrighted music without licenses in its social media marketing videos

UMG, Capitol Records, and Concord filed a copyright infringement lawsuit against Quince, a $10.1B direct-to-consumer fashion startup, alleging the company and its influencer partners used music by artists including Sabrina Carpenter, Billie Eilish, Olivia Rodrigo, Drake, Fleetwood Mac, and ABBA as soundtracks in promotional videos without obtaining licenses, listing 67 sound recordings and 71 musical compositions as an “illustrative, non-exhaustive” list of infringed works. The complaint alleges willful and deliberate infringement, noting that Quince was first notified of the violations via demand letter in September 2024, responded that it had “fully addressed the copyright concerns,” but continued posting infringing content into March 2026. The lawsuit follows a wave of similar music copyright cases against brands including Bang Energy, Gymshark, Marriott, Crumbl, and PacSun, with courts' rulings against Bang Energy cited as precedent in the Quince complaint.