UK FCA names Sarah Pritchard deputy CEO as remit expands to crypto and digital finance

The UK Financial Conduct Authority has appointed Sarah Pritchard as its new deputy CEO, a move reflecting the regulator’s growing role overseeing stablecoins, crypto firms, and BNPL products. Pritchard, who will retain her consumer protection and competition duties, will help lead the FCA’s broader agenda, which now includes shaping UK digital asset regulation and increasing global influence through platforms like the G20 and Financial Stability Board. The appointment signals the FCA’s strategic pivot to keep pace with evolving financial markets while maintaining strong consumer protections.