A WIRED investigation revealed that TikTok Shop’s search algorithm recommended Nazi-related terms, such as “swatika jewelry” and “ss necklace,” to users browsing for hip-hop accessories. Even after the platform removed specific hate symbols from its marketplace, the app’s suggestion engine continued to nudge users toward white nationalist imagery through its “Others searched for” feature. A company spokesperson confirmed the findings violated TikTok’s policies and stated that the algorithmic prompts are being removed.
TikTok Shop algorithm suggests Nazi-related search terms
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
Never miss important e-commerce news
Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.