Fluency, a digital advertising operating system, announced a partnership with TikTok to integrate the video platform's new automotive ad category into its centralized management hub. The collaboration allows agencies to automate campaign execution and optimize local targeting for vehicle inventory directly alongside other channels like Google and Meta. Currently available via a beta program, the integration plans to reach full availability with additional ad formats in the coming months.
TikTok partners with Fluency to automate automotive ads
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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