TikTok introduced a suite of AI-powered tools designed to give advertisers more real-time insight into user behavior and content trends. New features include:
- Insight Spotlight – a tool that analyzes industry-specific engagement and suggests content strategies based on user demographics and viewing patterns.
- Market Scope – a funnel-tracking dashboard the company began testing in select markets last month that tracks where users are in their journey in regards to awareness, consideration, and conversion.
- Brand Consideration Ads – a tool that aids marketers in optimizing an ad when users reach the consideration phase.
- Content Suite – a tool that shares data with marketers about content that mention's the brand, and then allows the brand to ask creators if they want to create an ad from that content.
Meanwhile for users…
TikTok is rolling out new controls for users to customize their “For You” feeds, including:
- Manage Topics – a feature that lets users adjust interest levels across 10+ broad categories like Arts, Travel, Nature and Sports.
- Smart Keyword Filters – an AI powered feature that enable users to block specific hashtags or keywords from appearing in their feed.
TikTok also introduced an online guide explaining how its algorithm works and how users can influence recommendations. The updates aim to offer more personalization and reduce exposure to harmful trends, although it remains to be seen how widely these controls will be adopted.