TikTok launched “TikTok GamePlan” as a dedicated in-app hub to help sports organizations engage with fans and manage sponsored content. The new resource featured live event schedules, standings, and ticket purchasing capabilities while offering analytics dashboards to track fan behavior. The company stated the initiative aimed to organize the sports experience for the 85% of users who utilized the platform as a second screen during live events.
TikTok launches GamePlan hub for sponsored sports content
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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