TikTok launched Discover America, a six-city tour and in-app experience running through July that spotlights US creators and small businesses on the platform, timed to the country's 250th anniversary. Stops in New York, Atlanta, Des Moines, Denver, Las Vegas, and Phoenix feature local creators and entrepreneurs alongside TikTok's discovery and commerce tools, including Local Feed, the Tako assistant, and the TikTok GO booking platform. TikTok points to commerce results like PlayMonster's Hacky Sack relaunch, whose weekly TikTok Shop drops sold out in under three hours as searches for the toy surged. Creator AI tools and teen-safety features round out the promotional campaign, which TikTok frames around a claimed 8.5 million US businesses on the platform.
