TikTok Expands Symphony AI Tools to Boost Brand Content Creation

TikTok is rolling out new generative AI tools under its Symphony suite, including Image to Video and Text to Video, to help brands rapidly produce short-form content. The tools, which integrate with Adobe Express and WPP Open, also introduce enhanced digital avatars that can showcase products and apps. The update aims to meet advertisers’ demands for faster content production, with WPP clients like Danone among the first to use the features.