TikTok cuts global consumer marketing head and other senior marketing leaders in new round of layoffs

TikTok's global head of consumer marketing, Zuber Mohammed, departed earlier this month as part of a new round of cuts to its global marketing organization, following the exits of global business marketing head Sofia Hernandez and North America business marketing head Rema Vasan, according to Business Insider sources. The departures add to a string of senior leadership changes at TikTok this year, including the January exit of global head of creators Kim Farrell, as the company continues to shift oversight of U.S. teams to Singapore- and China-based executives. TikTok is expected to generate $18B in U.S. ad revenue this year, according to EMARKETER, while the company continues shifting oversight of U.S. teams to Singapore- and China-based executives.