TikTok's live broadcast of Tomorrowland 2025 drew over 74 million viewers across two weekends, shattering its previous record of 16 million in 2023 and solidifying its position as a global hub for music engagement. The platform also generated 2.4 billion views of #Tomorrowland content and gained 1.9 million new followers for the festival's account. The success bolsters TikTok’s push into live-streaming and commerce, as it seeks to replicate the live shopping success of its Chinese counterpart, Douyin.
