ThriveCart launches card-linked installment payments, tapping $3.3T in unused U.S. credit capacity

ThriveCart, a sales and checkout platform for digital creators and entrepreneurs, has launched ThrivePay Installments, a payment method that lets merchants offer three, six, or 12-month financing by placing authorization holds on a customer's existing credit card rather than opening a new credit line. Unlike traditional BNPL providers that cap approvals around $2,000 due to carrying the credit risk themselves, ThrivePay funds merchants upfront for transactions up to $65,000, with the company reporting approval rates of approximately 85%, roughly double that of standard BNPL. The product targets high-ticket digital products like coaching programs and masterminds priced between $5,000 and $50,000, and operates across more than 30 countries by running on existing global credit card infrastructure rather than acting as a lender.