theMarketer, a Romanian customer data platform that combines email marketing with loyalty programs to turn occasional shoppers into repeat buyers, acquired email marketing platform Conectoo from Conversion Marketing SRL, part of the eMAG Group. The deal folds Conectoo's customer portfolio into theMarketer as it expands commercial and operational capabilities and pushes deeper into the enterprise segment across local and international markets. Founder Rareș Bănescu called the acquisition an important step in strengthening its enterprise position, with integration expected to take about six months and existing Conectoo customers transitioned gradually. The transaction remains subject to closing conditions, and theMarketer says it's already in advanced talks on additional acquisitions at home and abroad as part of an accelerated growth strategy.
