Super-App Momentum Builds in the Middle East Amid Global Tech Shifts

Careem, Botim, and other UAE-based platforms are accelerating efforts to become all-in-one super-apps, mirroring China's WeChat. As tech giants like Amazon and Deliveroo struggle to gain dominance, local players are thriving with services that span ride-hailing, payments, remittances, groceries, and personal shopping. Fueled by high smartphone adoption and government support, the region’s super-app push signals a major leap toward integrated digital ecosystems — offering a stark contrast to the fragmented app models in the West.