Starbucks is introducing a simplified pricing structure for drink modifications, charging a flat 80 cents for any combination of sauces and syrups at company-operated stores in the US and Canada. Other extras like matcha powder and chai concentrate will be priced per portion, while some additions to flavored drinks will remain free. The company is also testing a mobile app update to show pricing changes in real time, part of broader efforts to improve customer experience and address a sales slump. Raising prices are always a great way to address a sales slump! That'll bring them in the store… LOL
Starbucks Simplifies Drink Modification Pricing to Improve Customer Experience
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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