Squarespace announced Refresh 2025, its annual release of new products, features, and updates to its platform. This year there was of course a major emphasis on AI tools. (The word “AI” is used literally dozens of times on the Refresh 2025 page.) Here are some highlights:
New Design Tools:
- Blueprint AI Expansion: New designer-made templates and chat-based setup tools that instantly generate tailored imagery, copy, and layouts based on your business type.
- Squarespace GPT: A ChatGPT Store integration that lets users start building personalized websites through guided prompts powered by Blueprint AI.
- AI-Powered Image & Video Backgrounds: Premium libraries of AI-generated backgrounds designed to elevate site visuals and align with each brand’s creative vision.
- Finish Layer: A suite of expressive design controls including animations, transforms, and advanced styling that turn websites into immersive, professional experiences.
New Business Tools:
- Squarespace Beacon AI: An AI business partner that provides step-by-step guidance for setup, content creation, and business growth.
- AIO Scanner: Tracks mentions of your business across AI platforms like ChatGPT and recommends ways to improve visibility.
- SEO Scanner: Audits website content and suggests optimized titles, descriptions, and alt text for better search performance.
- AI Site Scanner: Identifies broken links and site issues while offering actionable fixes to improve performance and user experience.
- AI Product Composer: Automatically generates professional product or service listings from short descriptions or images.
- AI Discount Composer: Delivers AI-powered discount recommendations to drive sales while protecting margins.
- AI FAQ Composer: Builds personalized, design-friendly FAQ sections to improve customer support and AI search visibility.
- Squarespace Domains: Adds advanced security, more TLD options, and collaborative editing for branded domain landing pages.
- Financial Solutions: Expands Squarespace Balance, Capital, and Pay Links for faster payouts, flexible financing, and integrated spending tools.
- Commerce Upgrades: Streamlines operations with smarter invoicing, automated tax handling, and customizable follow-up forms.
- Marketing Tools: Introduces AI-generated campaigns, automation triggers, and personalized emails to engage customers more effectively.
- Acuity Scheduling Updates: Adds a style editor for on-brand scheduling pages and enhanced point-of-sale options for deposits, balances, and tipping.
- Bio Sites Monetization: Enables creators to sell premium content and offer bookable appointments directly through their bio pages.
Good stuff Squarespace! But do we have to put “AI” in front of feature name now? LOL. Sometimes I wish that AI simply existed silently in the background.
Some of these tools or features have already been announced or partially rolled out, others were announced for the first time at Refresh 2025, and some are still “coming soon.”