Square Debuts AI Assistant to Help Sellers Manage Their Business

Square has launched Square AI, a conversational assistant integrated into its Dashboard that helps U.S. sellers navigate the platform and analyze their business data. The tool can answer questions about sales, inventory, customers, and staffing by referencing the seller’s own data, aiming to serve as a “virtual employee.” Square AI is currently in public beta and includes strict privacy protections, ensuring sensitive data is not shared or retained by third parties. This release follows Square’s broader push into AI, including features like auto-generated product descriptions and backgrounds.